New "Lost" ARG

The hubbub on the 'net leads me to believe that a new Alternate Reality Game based on the TV series may be coming soon, if it hasn't started already.

http://www.lostpedia.com/wiki/Dharma_Initiative_Recruiting_Project

They've done two ARGs for Lost in the past, so this is pretty much a given that it's coming, it's just a matter of when.

What is an ARG? It stands for Alternate Reality Game.  More information at http://en.wikipedia.org/wiki/Alternate_reality_game.